How to Detect Fake Reviews?

While e-commerce has become an increasingly popular (and convenient) service used by shoppers worldwide, recent research revealed that a new form of fraud could be cause for consumer concern.

Specifically, an investigation by a popular consumer group found that Amazon’s customer review system is currently struggling with an abundance of fake reviews for products across the platform. These reviews consequently trick shoppers into thinking they are purchasing a five-star product when it might actually be poor quality.

You can avoid one-star purchases and detect fake postings by only trusting reviews from verified purchasers and taking a closer look to ensure the review is discussing the actual product you are purchasing – not a completely unrelated item. Further, always report any online reviews that you find suspicious.

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