Our Vision, Mission and Values

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Photo by Joyce Busola
Vision, Mission and Values

Always putting customers first

We have released our Vision, Mission and Values, forming part of our ten-year strategy, it will ensure we continue to put our customers first as we embrace new ways of working.

  • Vision
  • Mission
  • Values

Our vision is to be the leading elite insurance broker of choice, and that we protect and enrich the lives of our customers, employees, partners and communities.


We are committed to being your trusted insurance and risk expert, giving you dedicated support during claims, helping to protect what's precious to you, and protecting the world around us through our sustainability promises.


We put customers first

We value customer relationships and listen carefully to understand their requirements.

We do the right thing

Acting with honesty and integrity, we are fair and respectful in everything we do.

We look for solutions

We enjoy helping our customers, partners and colleagues find answers and solutions to their requirements or problems and are committed to the customers and trades in which we specialise.

We are a team

Employees feel valued, connected and respected.  We support each other, sharing our knowledge and experiences, always striving to achieve the highest possible standards.


We have satisfied rigorous criteria relating to professionalism, capability and ethics and as such have been awarded the prestigious status of Chartered Insurance Broker; the industry’s gold standard award.

We put customers first

We genuinely care about what our customers are telling us and asking us, and regularly gather customer feedback all year round at various touchpoints. We use this information to constantly improve our products and services. We are also transparent when we don’t think we are able to arrange insurance for you, but we will try and point you in the right direction.

Experience and trust

It’s our 135th year of doing this! Back in 1887, we pioneered the specialist insurance policies for jewellers and have been providing insurance to the jewellery trade and their customers ever since. Recognised as specialists in jewellery and valuables insurance, we are trusted as the recommended insurance brokers to not only the National Association of Jewellers (NAJ), but to the Company of Master Jewellers (CMJ), the National Pawnbrokers Association (NPA), the Giftware Association (GA) and the British Pearl Association.

Expertise in insurance for high value items

Whether it’s an engagement ring, diamond ring, wedding bands, watch, or any other item or collection of jewellery, the personal jewellery and watch insurance from TH March can provide cover for worldwide accidental damage, loss and theft. Jewellery and watch insurance is especially important when cover on a standard home insurance policy limits the amounts on individual and valuable items, or for those who don’t have home insurance. 

We also specialise in home insurance for those with higher value items like jewellery items or collections and can help guide you towards the best solution that suits you.

Service and support

We have a dedicated team who will build an insurance solution around your needs with carefully chosen insurers who understand the unique requirements of insuring jewellery and valuables. When surveyed, over 99% of our personal jewellery insurance customers say they are likely to buy insurance from us again and the majority of those say they are likely to recommend us. 

It’s in our company Vision to protect and enrich the lives of our customers, employees, partners and business communities and this is at the heart of the service we strive to provide. We are here to support, guide and advise you. The best thing is you don’t have to just take our word for it: take a look at what customers say about us.

Our Mission & Values

“The ethos we have set out – of uncompromising quality and genuinely putting the customer first – is not new. In fact, it has served us well for the last 136 years. However, this is the first time we have encapsulated our unique approach and made a public promise to customers to treat them in a particular way.

“We have always been transparent with our customers. Our Vision, Mission and Values take that a step further because all our customers now know exactly what to expect from us.”

What our customers say...
136 years of Happy Memories
To choose TH March