Luxury watches for women offer the perfect balance of fashion and functionality, and a high-end timepiece on the wrist also comes with a certain level of prestige. With a growing number of women collecting luxury watches, top brands are expanding their collections, reacting to fashion trends, and offering timeless designs that women value for style versatility and value retention. If you want to add a designer timepiece to your accessory collection or nurture your high-value collection, stay current with our guide to 2025’s top trends.
Luxury watches represent the height of craftsmanship, material quality, and brand gravitas. Swiss watch brands dominate the designer timepiece market, and these are valued globally for their exquisite artisanship and precision.
While owning a watch from a brand like Rolex, Omega, or Patek Philippe makes a statement about your accessory budget, it also shows an appreciation for the art and heritage of horology.
There is beauty, sophistication, and innovation to be found among women’s luxury watches, and this gives the wearer the opportunity to express themselves. Many brands took inspiration from their existing men’s watches when designing their early collections for women. This means there is a wealth of classic luxury watches for women to add to their collection, along with contemporary additions that take their cues from the latest fashion trends.
A real draw for women is the investment potential of a high-end watch. Crafted from rare precious metals and benefiting from the brand’s heritage, a luxury watch may hold its value well. The astute collector can invest wisely, even enjoying the potential to profit from designs that appreciate in value.
In 2024, a notable trend was that ladies’ luxury watches became a little daintier, with smaller cases and slimmer bracelets. This offered a classic luxury watch aesthetic, which women enjoyed for both work outfits and feminine smart-casual attire.
Tank watches, which Cartier does exceptionally well, are a good example of classic designs resurging in 2024. We also saw white dials making waves, and while these can look wonderfully demure, luxury watch brands also showcased them in pared-back minimalist designs for a thoroughly modern look.
In terms of material choices, 2024 glowed with yellow gold. For women with an edgier aesthetic, there was experimentation with innovative watch materials like carbon, ceramic, and titanium.
Each trend is set to continue throughout 2025, along with new and exciting styles to keep your watch collection fresh and fashion-forward.
In 2025, women’s designer watches will give the wearer more opportunities to express their unique personality and wear their watch as an accessory that complements their style story.
A splash of colour at the wrist can invigorate even the most monochrome outfit or can tie your fashion palette together for seamless style cohesion. Vibrant women’s luxury watches keep your colour couture. In 2025, you can harness the power of a tonal pop with models like the PRX Powermatic 80 by Tissot, the watches from the Antarès collection by Michel Herbelin, and those from the Aquis collection by Oris.
Celebrities have been influencing the colour splash trend as they step out in eye-catching timepieces from fashion houses like Gucci, Chanel, Tudor, and Alpina. If your watch budget is lower, a colourful leather strap in place of an 18ct gold strap can offer a notable saving while still giving you the pleasure of owning a high-end piece.
Popular in 2024 and still going strong in 2025, yellow gold luxury watches bring tonal warmth to an outfit, pair with your gold jewellery, and boast superb styling versatility. Watch brands are embracing solid gold watches, delivering timeless pieces that represent an excellent investment.
Rolex gold watches are highly revered, and the Lady Datejust in yellow gold is just one of the 18ct creations that sit right on trend this year. For something a little more delicate, the Cartier Baignoire overflows with femininity.
It’s not an area of watch wear that is commonly discussed, but finding the right weight of watch is extremely important – especially for a timepiece that you wear all day. While some women love weightier jewellery and accessories such as platinum and yellow gold, others like to keep it lightweight. Durable and notably light, titanium is a great choice for those who want a watch for work or morning-to-night wear.
Luxury brands like Rolex have perfected the cool and contemporary finish on their titanium cases and bracelets, and the Grand Seiko Pink Snowflake illustrates just how well this durable material can work in a woman’s luxury watch design.
Sometimes, more is more. An oversized watch case is not only flattering on the wrist, but it also makes a bold statement, especially when paired with a colourful dial or strap. Celebrities like Heidi Klum and Victoria Beckham have been seen sporting oversized watches with both formal and casual attire.
The oversized dials in the Highlife collection by Frederique Constant offer a gentle introduction to the trend or step straight into supersized with Junghans’ Meister Fein.
If the warm depth of gold doesn’t work well with your skin tone or style aspirations, silver-hued luxury watches for women may be your accessory of choice. In addition to icy platinum, steel, titanium, and white gold cases and bracelets, silver dials are proving popular this year.
Cartier has confidently put silver dials to the fore with stunning creations like the captivating Tank Française. Piaget’s Possession adds diamonds to the dial to accentuate the frostiness of the silver aesthetic.
Rose gold’s blush undertones are undoubtedly feminine and lend a timeless appeal to a watch, but there is also a wealth of chunky, minimalist, and oversized designs available. The Yacht-Master 37 from Rolex, which features the brand’s signature Everose rose gold, is a great example.
Panerai also brings the rosy glow with its signature, notably deep rose gold – Goldtech. The Luminor Due TuttoOro is a celebration of this colour palette, with a classic design that is sure to hold its value well as an investment piece.
Last year, mixed metals started to make their mark on the jewellery scene thanks to celebrities like Meghan Markle, Scarlett Johansson, and Olivia Rodrigo. Luxury watch designers have hopped onto this trend, offering not only two-tone gold watches but also gold and white metal combinations for maximum impact.
The Panthère de Cartier offers impactful contrast with yellow gold and steel, while the Breitling Navitimer adds interest with two tones of rose gold.
The supremely comfortable Italian Milanese mesh bracelet has been a trendy staple in women’s watches for over 50 years. This means they work perfectly in retro designs as well as modern iterations.
Light, airy, and twinkling with a mother-of-pearl dial, the Gucci Diamantissima demonstrates just how chic a mesh strap can be. Longines’ La Grande Classique charms with a chunkier mesh, just right for a timepiece that makes a little more impact.
This year, why not turn to women’s designer watches that can be worn as jewellery as well as a timepiece? Luxury watches, with their precious metals and diamond embellishments, have hybrid credentials. They sit as a work of art on your wrist while also keeping you on time. From chunky gold designs to bangle bracelets, the luxury watch market has plenty of inspiration.
Sleek and sinuous, Bvlgari’s Serpenti watches are emphatically jewellery. They also come in trending two-tone designs for cutting-edge fashion relevance. Overflowing with creativity, the Gem Dior collection includes abstract delights like their yellow gold and lapis lazuli watch.
Increasingly, watchmakers are choosing not to define their collections by gender; for example, you’ll find watches listed by size at Zenith and Audemars Piguet. The idea that women can wear a watch design that was traditionally made for men has been championed by prominent celebrities like Jennifer Aniston, Charlize Theron, and Sharon Stone, who are often seen wearing a “men’s” Rolex.
Take their lead and add iconic timepieces like the Rolex Submariner and the Panerai Radiomir to your collection. While women’s luxury watches in sports styles remain woefully underrepresented, you’re free to don popular sports watch designs from the likes of Omega, TAG Heuer, Patek Philippe, and Hublot – each known for their excellence in this field.
Luxury watches for women are all about glamour and grandeur, both in terms of the watch itself and the brand that crafted it. Collectors covet certain brands, though their wish lists vary from person to person. While selecting a luxury timepiece that fills you with joy is important, other useful tips can help guide you when you plan to invest.
How much do women’s designer watches cost?
You can purchase stunning women’s watches from fashion houses like Gucci and Dior for under £1000, while the top Swiss watchmakers have models that take you into five figures and beyond.
Are luxury watches easy to look after?
Yes! Because they are crafted with such skill and precision and use the highest-quality materials, many high-end watches only need to be serviced once every ten years. It’s also surprisingly simple to clean them at home, and each brand will offer an at-home care guide to ensure you keep your watch safe as you clean it.
Which are the best brands for resale value?
The women’s luxury watch market remains smaller and more niche than the men’s market, and that means you need to be savvy about your brand choices to fetch the best resale value. For women’s designs, turn to Audemars Piguet, Cartier, Jaeger-LeCoultre, Omega, Rolex, and Patek Philippe, as these have watches with wider appeal.
Once you’ve invested in your dream luxury watch, keep it safe with personal watch insurance by TH March. From as little as £60 per year, you can enjoy worldwide cover for accidental damage, loss, and theft. If you need to make a claim, a dedicated handler will guide you through the process, and we’ll always try to send you back to the original jeweller. Get a quick quote online now, and for instant coverage, you’ll just need to answer a few more questions.