Our Vision, Mission and Values

We have released our Vision, Mission and Values ahead of our 135th anniversary year. Forming part of our ten-year strategy, it will ensure we continue to put our customers first as we embrace new ways of working.


Our vision is to be the leading elite insurance broker of choice, and that we protect and enrich the lives of our customers, employees, partners and business communities.


We are committed to becoming the trusted expert to all our policyholders: providing specialist advice, helping to manage the risks of everyday life, protecting against the unexpected, and above all giving customers dedicated support during a claim.


We look for solutions
  • We enjoy helping our customers, partners and colleagues find answers and solutions to their requirements or problems and are committed to the customers and trades in which we specialise.
We put customers first
  • We value customer relationships and listen carefully to understand their insurance requirements.
We do the right thing
  • Acting with honesty and integrity, we are fair and respectful in everything we do.
We are a team
  • We take pride in our accomplishments. We support each other, sharing our knowledge and experiences, always striving to achieve the highest possible standards.

“The ethos we have set out – of uncompromising quality and genuinely putting the customer first – is not new. In fact, it has served us well for the last 135 years. However, this is the first time we have encapsulated our unique approach and made a public promise to customers to treat them in a particular way.

“We have always been transparent with our customers. Our Vision, Mission and Values take that a step further. This is an important moment for TH March because all our customers now know exactly what to expect from us.”

Neil McFarlane, CEO, TH March Group