TH March Refresh Brand Identity


TH March is taking the next step forward in its evolution with a brand refresh, including new logo, website enhancements and refined messaging that support the company’s enriched mission.

Thanks to a new look and a digital transformation, the refreshed identity blends TH March’s product portfolio into a unified family and infusing new energy.


Combining the company’s heritage with a modern update allows for an engaging and playful graphic language to weave its way throughout the new creative. Colour palettes have evolved to communicate TH March’s traditional values, energy and personable characteristics. Contemporary reportage photography sits alongside a new illustration style which highlights an energetic customer experience centric.

Neil McFarlane Group CEO, comments “While we wanted to continue to visually reflect the high standards we’re known for – proven through our Chartered Insurance Broker status and consistent customer feedback – as well as reinforce our heritage, consumers have radically changed the way they interact with brands.

We’ve reimagined and refined the brand to have a clear and contemporary identity and this moment now marks the next chapter for the company as we set out a vision for further growth and expansion. The brand refresh has aligned to our transformation plans and really stands out as distinctive in the market.”

As customers continue to want quicker, more flexible ways of dealing with their services, TH March has undergone a year of innovation exercises looking at everything with a fresh set of eyes and constantly evolving to improve. TH March recently made Insurance Business UK (IBUK) Top Insurance Workplaces 2020 and collected the SME News’ Finance Awards “Insurance Brokers of the Year – London” accolade for 2020.

TH March Refresh Brand Identity